ADIDAS TRAINING | OPTIME

adidas set us a challenge: to connect two cities simultaneously to announce Anto Roccuzzo’s arrival to the adidas family. This milestone marked a turning point for adidas Training and called for an experience worthy of the occasion.
Our creative vision brought Miami and Buenos Aires together despite the distance: a live portal linked both cities in real-time, breaking barriers and uniting them in a single heartbeat.
A dedicated team across two countries, sharing the same energy and mission, turned this idea into reality.
Anto made her entrance through an immersive light show—live in Miami and virtually in Buenos Aires—while guests had the chance to train alongside her in a Power Jump class led by her coach, Gisselly Bruce.
We had the support of top-tier partners, including mas by messi, Stanley, MIR Fitness, Moroccanoil, FitJump, and JumpSports.
To elevate the experience even further, Gime Accardi in Miami and Sofi Martínez in Buenos Aires hosted the events, seamlessly connecting every moment.
Thank you, adidas, for trusting us to bring this historic day to life.