adidas
HALF MARATHON & MARATHON OF BUENOS AIRES
2023
HALF MARATHON & MARATHON OF BUENOS AIRES
CREATIVITY & PRODUCTION OF ADIDAS RUNNING´S CONTENTS PLATFORM
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
Race day is the end of the road. Before that, there were trainings, launches and various content that made the ride more entertaining. For more than 15 years we have been working together with adidas Argentina on designing and producing their approach to the runner consumer.
Highlights Runners
• LAUNCH OF THE FASTEST SHOE, ADIZERO
• LAUNCH OF THE BEST TRAINING SHOES MADE SO FAR, ADIZERO SL
• EXCLUSIVE TRAINING FOR ADIDAS RUNNERS MEMBERS
• LAUNCH OF THE OFFICIAL T-SHIRT OF THE BUENOS AIRES HALF MARATHON AND MARATHON
• CONCEPT SPOT AT THE BUENOS AIRES HALF MARATHON AND MARATHON EXPO
• VIP ZONE ON RACE DAY + SPECIAL CONTENTS
BOLD CONTENT, BIG SPACES, HIGH IMPACT.
+40K runners said hello!
BE WITH THEM WHEN THEY NEED YOUR BRAND
Exclusive training moments for the adidas runners community.
WIN THE AUDIENCE, CREATE EXPERIENCES.
Every single experience was designed for them
CONNECT WITH THEM THROUGH STORIES
Ignacio Erario, 1st place Argentine runner, 21K BA (2023), 01:01:58¨
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
Our Projects
ADIDAS TRAINING | OPTIME
Two cities. Two simultaneous events. One icon.
ADIDAS RUNNING | 21K & 42K
Road to race: a 360 experience
QATAR 2022
Those who are world champions celebrate the way they want
ADIDAS FOOTBALL | AFA ESTUDIO
Champions once again
NETFLIX | THE NETFLIX SLAM
A stand that aced the match
VISA BBVA | IMMERSIVE ROOM
The world’s first one at an airport
ADIDAS FOOTBALL | RIVER PLATE WATCH PARTY
A Superclásico, not so classic
BNA VISA | FUN TOUR
Fun experts turned website developers
ADIDAS RUNNING | RACE SHIRT REVEAL
A sneak peek into the race
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