adidas
QATAR 2022: MUCHAAACHOS!
2023
QATAR 2022: MUCHAAACHOS!
CREATIVITY & BTL ACTIONS
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-3-1024x50.webp)
The passion of a country ended in the streets, celebrating that the Argentine men’s soccer team won our third World Cup in Qatar 2022. Together with adidas, we created a content platform to celebrate from the launch of the official ball to the long-awaited achievement.
We did it!
• At the foot of the Obelisco and the Monumento a la bandera! — Launch of the Official Ball of Qatar 2022
• The kick off — We celebrate the beginning of a new World Cup with a screening at Messi and Di María’s house.
• Road to Qatar 2022 — The National Team’s dressing room (and its secrets) traveled through the most important shopping malls in the country: Unicenter Shopping and Abasto Shopping
• FAN FEST — We, fans, were able to watch the final phase surrounded by different brand content
• Winning Programm — We displayed the official T-shirt on the façade of the Colón theater in front of more than 3 million fans
• 1st Anniversary — We took off the shirt again and sang the anthem one year after the great victory!
A global moment x a global event.
Our action made history around the world, In the messi's land.
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-5-1-1024x50.webp)
The passion of a nation.
The nation trusted on you, team. We made our work.
The passion goes to you.
BTL action where it needed to be, next to our consumers.
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-5-1-1024x50.webp)
Memorable moments: Fan fest.
The pasion goes and the brand needs to be right there.
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-6-1.webp)
A dream come true.
Be part of big moment with high impact: our dream come true.
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
Our Projects
adidas runners
Running to connect with the audience
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-18.webp)
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-19.webp)
BEES
Innovative spaces to highlight your launch
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-18.webp)
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-19.webp)
PEPSI TWIST
Creative production of the return of a classic
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-18.webp)
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-19.webp)
RUNNING LAB
Disruptive interventions and installations in POS
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-18.webp)
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-19.webp)
MESSI, OUR IDOL
Mapping in public locations
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-18.webp)
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-19.webp)
VISA | YOY
Innovative photo opportunities for the new generation
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-18.webp)
![](https://cincoyardas.com/wp-content/uploads/2024/05/Recurso-19.webp)