adidas
QATAR 2022: MUCHAAACHOS!
2023
QATAR 2022: MUCHAAACHOS!
CREATIVITY & BTL ACTIONS
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
- WE ARE DOERS.︎
The passion of an entire country spilled into the streets, celebrating the Argentine men’s soccer team’s historic third World Cup victory in Qatar 2022. Together with Adidas, we created a content platform that captured every moment—from the launch of the official ball to the long-awaited triumph.
We did it!
• At the foot of the Obelisco and the Monumento a la bandera! — Launch of the Official Ball of Qatar 2022
• The kick off — We celebrate the beginning of a new World Cup with a screening at Messi and Di María’s house.
• Road to Qatar 2022 — The National Team’s dressing room (and its secrets) traveled through the most important shopping malls in the country: Unicenter Shopping and Abasto Shopping
• FAN FEST — We, fans, were able to watch the final phase surrounded by different brand content
• Winning Program — We displayed the official jersey on the façade of the Colón Theater, in front of over 3 million fans.
• 1st Anniversary — We brought out the jersey once again and sang the anthem one year after the great victory!
A global moment x a global event.
Our action made history worldwide, in Messi's homeland.
The passion of a nation.
The nation trusted in you, team. We did our part.
The passion goes to you.
BTL action where it needed to be, next to our consumers.
Memorable moments: Fan fest.
Wherever the passion goes, the brand needs to be right there.
A dream come true.
Being a part of a big moment with high impact: our dream come true.
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
- ALWAYS-BIG IMPACT,︎
Our Projects
ADIDAS TRAINING | OPTIME
Two cities. Two simultaneous events. One icon.
ADIDAS RUNNING | 21K & 42K
Road to race: a 360 experience
QATAR 2022
Those who are world champions celebrate the way they want
ADIDAS FOOTBALL | AFA ESTUDIO
Champions once again
NETFLIX | THE NETFLIX SLAM
A stand that aced the match
VISA BBVA | IMMERSIVE ROOM
The world’s first one at an airport
ADIDAS FOOTBALL | RIVER PLATE WATCH PARTY
A Superclásico, not so classic
BNA VISA | FUN TOUR
Fun experts turned website developers
ADIDAS RUNNING | RACE SHIRT REVEAL
A sneak peek into the race